Fairytale + Grey
Coffee, formulated differently.
A well-being brand that happens to be coffee. Coffee is the ritual. The formula is the product: your daily cup, enhanced with precisely selected vitamins, minerals and botanical actives.
Discover the formulasDiscover the formulas
OO1–O1OThe F+G Formulary™
Ten formulas on one base of 100% Arabica, each carrying its own precisely selected vitamins, minerals and botanical actives, microencapsulated so the cup tastes of coffee. One number, one composition, printed on every bag and every capsule box.
- Base
- 100% Arabica
- Formulas
- 10 · OO1–O1O
- Actives
- 24 · microencapsulated
- Formats
- 250 g ground · 10 capsules · once or every month
- Fairytale + GreyThe DailyYour everyday formula.100% ArabicaVitamin C · D · Zinc · Magnesium
- Fairytale + GreyThe GlowYour beauty-from-within formula.100% ArabicaGoji · Mixed berries · Nori · Papain
- Fairytale + GreyThe MetabolicFor a metabolism that keeps up.100% ArabicaL-carnitine · Bromelain · Grapefruit · Lutein
- Fairytale + GreyThe FocusFor focused days, deep work and the meeting that should have been an email.100% ArabicaGinseng · Omega-3 · Folate
- Fairytale + GreyThe LongevityFor the long game.100% ArabicaVitamin A · B1 · C · D · Biotin
- Fairytale + GreyBaby ShowerCoffee for two.100% ArabicaFolate · Decaffeinated
- Fairytale + GreyThe GymFor active days.100% ArabicaMagnesium · Calcium · Vitamin C · Amino acids
- Fairytale + GreyThe SocialFor the morning after a good evening.100% ArabicaVitamin C · Magnesium · Zinc · Calcium
- Fairytale + GreyThe ChillLess, but more.100% ArabicaDecaffeinated · Magnesium · Zinc · Vitamin B12 · Cocoa bean
- Fairytale + GreyBig HairBig hair, bigger cup.100% ArabicaBiotin · Zinc · Silica · Nettle
The F+G Formula
Coffee100% Arabica+Functional NutritionVitamins · minerals · botanicals+ScienceFormulation · microencapsulation
Read the formulaChoose your coffee wisely
- 100% Arabica.
- Precision-selected actives.
- Microencapsulated for a clean coffee experience.
- Developed with science-led formulation principles.
Developed by our founders
- Oxford/HECMSc
- HarvardMaster of Liberal Arts
- StanfordGraduate certificate in biomedical engineering
- 35+ yearsBeverage industry experience