F+G Journal

“The Art of Feeling Well”

F+G JournalOO1–O1O

Coffee, reformulated.

Functional coffee for beauty, energy & longevity.

Discover the formulas

Swiss-formulatedClinically researched ingredientsDaily ritual

Manifesto

Coffee was never the problem. What we put into it was.

Coffee is the one ritual most of us never skip.
So we asked a simple question:
What if your coffee could do more?

Every Fairytale + Grey formula starts with 100% Arabica. Then we add carefully selected vitamins, minerals, and botanical actives — microencapsulated to preserve the coffee experience.

  • No compromise on taste.
  • No unnecessary ritual.
  • Just better coffee.

You put skincare on your skin.Fairytale + Grey puts beauty into your daily ritual.

Founder story

Built at the intersection of nutrition, science and everyday ritual.

Fairytale + Grey began with the question on this page: what if the one ritual most of us never skip could do more? Our founder studied at Oxford/HEC, Harvard and Stanford, where the graduate work was in biomedical engineering, and set out to answer it the way a lab would: start from the evidence, choose each active for a reason, name every form, and encapsulate it all so the coffee stays coffee. Beside him, a co-founder with more than 35 years in the beverage industry, who knows what it takes for a coffee to be good before anything is added to it.

  • Oxford/HECMSc
  • HarvardMaster of Liberal Arts
  • StanfordGraduate certificate in biomedical engineering
  • 35+ yearsBeverage industry experience

The Library

9
  1. Entry 01Coffee & SkinHow nutrition interacts with skin health.
  2. Entry 02Coffee & LongevityWhat we know about coffee, aging and metabolic health.
  3. Entry 03Vitamin CWhy we formulated it into our coffee.
  4. Entry 04MagnesiumThe science behind our daily formulation.
  5. Entry 05MicroencapsulationWhy you don't taste the ingredients.
  6. Entry 06CaffeineHow much is in the cup, and what it does there.
  7. Entry 07Vitamin DThe vitamin a northern winter does not make.
  8. Entry 08ZincA trace element in four of the ten.
  9. Entry 09Coffee & FocusWhat a cup does for attention, and what we add to it.

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